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Fractional Chief Community Intelligence Officer

Your External Head of Community Intelligence

Turn online community conversations into executive insight, competitive advantage and better strategic decisions.

Most companies have marketing, product and customer insight teams. Very few have one senior leader responsible for understanding what online communities believe, recommend and decide.

The Redditrepreneur provides that capability without the cost or commitment of a full time executive hire.

From £5,000 per monthRemote · Application only · Three month recommended minimum
Apply to Work TogetherRequest a Discovery Call
Your External Head of Community Intelligence, a remote application only advisory engagement from £5,000 per month

The leadership gap

Most Companies Are Listening. Few Are Interpreting.

Analytics, social listening and customer research can produce more information than leadership teams can connect. The missing capability is senior interpretation: one person responsible for turning community evidence into coordinated decisions.

01

Customer insight lives across disconnected tools and teams.

02

Competitor narratives change without executive visibility.

03

Community feedback does not reach product or leadership decisions.

04

AI search authority is treated separately from customer belief.

05

Teams measure mentions without understanding consensus.

06

Recurring community risks are identified too late.

Embedded strategic leadership

What Your External Head of Community Intelligence Does

Your external Head of Community Intelligence becomes an embedded strategic partner to the people making consequential brand, product and market decisions.

The Redditrepreneur acts as your external Head of Community Intelligence, helping your leadership team understand what online communities believe about your brand, competitors and market, then translating those conversations into strategic action.

  • Interprets community conversations
  • Advises founders and leadership teams
  • Connects insight across marketing, product, brand and customer research
  • Tracks changing narratives and recommendation behaviour
  • Identifies strategic risks and opportunities
  • Improves AI Authority
  • Turns research into clear, prioritised actions

Scope

What the Engagement Includes

The engagement combines recurring intelligence, executive interpretation and focused strategic support. It does not promise unlimited execution.

Executive Community Intelligence Briefing

A monthly executive report covering brand narratives, competitor movements, recommendation behaviour, risks, opportunities and strategic priorities.

Leadership Strategy Session

A monthly 90 minute session with founders, executives or senior teams to interpret findings and agree the next actions.

Community Intelligence Monitoring

Ongoing analysis of brand, competitor and market conversations, with attention to changing sentiment, consensus and emerging themes.

Community Intelligence Scorecards

Regular structured assessment across Community Presence, Community Trust, Share of Consensus, Insight Responsiveness and Community Authority.

AI Authority Advisory

Strategic guidance on AI search visibility, citation authority, content gaps, community evidence and answer engine positioning.

Product and Messaging Reviews

Review important launches, positioning, campaigns, landing pages and product decisions through a Community Intelligence lens.

Quarterly Strategic Roadmap

A prioritised roadmap connecting community evidence to marketing, product, brand and leadership decisions.

Direct Strategic Access

Ongoing access through an agreed channel such as email, Slack or Microsoft Teams for strategic questions between scheduled sessions.

Priority Research

Focused research into urgent community questions, competitor developments or leadership priorities within the agreed engagement scope.

A repeatable rhythm

How the Partnership Works

Week 1

Community and market research

Week 2

Analysis, Scorecard updates and executive briefing preparation

Week 3

Leadership strategy session

Week 4

Strategic follow up, messaging or product review and next priority setting

The exact cadence is adapted to the organisation, current priorities and agreed engagement scope.

Designed for leadership

Who This Is For

Founders and CEOs

Gain an external strategic perspective on the conversations influencing your market.

Marketing leaders

Connect customer language, recommendations and objections to positioning and campaigns.

Product leaders

Turn recurring community pain points and unmet needs into clearer product priorities.

Insight teams

Add unsolicited community evidence to surveys, analytics and traditional customer research.

Brand leaders

Understand the narratives strengthening or weakening trust and recommendation behaviour.

B2B SaaS and consumer brands

Track market beliefs, competitor movements and the conversations influencing buying decisions.

Agencies

Strengthen major client research and strategy with structured community evidence.

Businesses navigating change

Bring leadership clarity to AI search, reputation or fast moving competitive shifts.

Clear boundaries

This Is Strategic Leadership, Not Community Management

The engagement focuses on interpretation, executive advice and strategic direction. It does not primarily include:

  • Daily social posting
  • Community moderation
  • Customer support
  • Reddit account management
  • Paid media management
  • General copywriting
  • Unlimited content production
  • Full product implementation
  • 24 hour operational support

Execution support may be scoped separately where appropriate, with clear deliverables, ownership and limits.

Tangible outputs

What You Will Receive

  1. 01Monthly Executive Community Intelligence Briefing
  2. 02Community Intelligence Scorecard updates
  3. 03Competitor narrative tracking
  4. 04AI Authority recommendations
  5. 05Risk and opportunity alerts
  6. 06Monthly leadership session
  7. 07Quarterly strategic roadmap
  8. 08Product and messaging reviews
  9. 09Prioritised recommended actions
  10. 10Direct strategic access

The Community Intelligence advantage

A Community Intelligence Capability, Not Just Another Consultant

The engagement is supported by a connected Community Intelligence capability spanning software, research, Scorecards, frameworks and human led audits.

This gives leadership a structured way to understand what communities believe, how consensus is changing and what the evidence means for strategy.

The Redditrepreneur Community Intelligence platformOriginal Community Intelligence researchCommunity Intelligence ScorecardsProprietary frameworks and research libraryAI Authority AuditCommunity Intelligence Audit

Senior strategic lead

Led by Tonte Bo Douglas

Tonte Bo Douglas, founder of The Redditrepreneur and strategic lead for the Fractional Chief Community Intelligence Officer engagement

Tonte Bo Douglas is the founder of The Redditrepreneur and the senior strategic lead for this engagement.

He has developed The Redditrepreneur's Community Intelligence software, original research, Scorecards, frameworks and methodology. The fractional engagement brings those connected capabilities directly into leadership decision making.

Connect on LinkedIn

Investment

From £5,000 per month

Every engagement is scoped around the size of the company, number of markets, research requirements, meeting cadence and level of executive access required.

  • Three month recommended minimum
  • Remote engagement
  • Application only
  • Limited client capacity based on the research and access required
Apply to Work TogetherRequest a Discovery Call

Application only

How to Apply

  1. 1Complete the application
  2. 2Initial fit review
  3. 3Discovery call
  4. 4Engagement scope and proposal
  5. 5Onboarding and baseline assessment

Submitting an application does not guarantee acceptance. Applications are reviewed for fit, scope and the capacity required to serve the engagement properly.

Start Your Application

Common questions

Fractional CCI Officer FAQs

Is the service fully remote?

Yes. The engagement is delivered remotely through research, written briefings, scheduled strategy sessions and an agreed communication channel.

How much does it cost?

Engagements start from £5,000 per month. Final scope depends on the number of markets, research requirements, meeting cadence and level of executive access required.

Is there a minimum commitment?

A three month initial commitment is recommended so there is enough time to establish a baseline, identify patterns and turn findings into strategic action.

Who will lead the engagement?

Tonte Bo Douglas, founder of The Redditrepreneur, serves as the senior strategic lead for the engagement.

How many meetings are included?

The standard cadence includes one monthly 90 minute leadership strategy session. Any additional meetings are agreed as part of the engagement scope.

Does this include community management?

No. This is a strategic leadership engagement, not a daily community management or moderation service.

Does this include Reddit posting?

No. Reddit account management and routine posting are not included. Separate execution support may be scoped where appropriate.

Can you work with an existing marketing or insights team?

Yes. The role is designed to connect community evidence across leadership, marketing, product, brand and existing customer insight functions.

What information will you need from us?

We typically need strategic priorities, key markets, competitor context, existing research and access to the leaders responsible for acting on the findings.

Can you support multiple brands or markets?

Yes, where the required scope is practical. Multiple brands or markets may affect the monthly investment and research cadence.

Is this suitable for agencies?

Yes. Agencies supporting major clients can use the engagement to strengthen research, positioning and strategic recommendations with community evidence.

What happens after I apply?

Applications receive an initial fit review. Suitable applicants are invited to a discovery call before an engagement scope and proposal are prepared. Applying does not guarantee acceptance.

Executive Community Intelligence

Give Community Intelligence a Seat at the Leadership Table

Bring an external Head of Community Intelligence into your business and turn online conversations into clearer strategic decisions.

Apply to Work TogetherRequest a Discovery Call