Community Presence
A distinct dimension used to understand how a brand performs in the conversations that shape trust and decisions.
ExploreThe definitive guide
What Is Community Intelligence?
Community Intelligence is the practice of analysing conversations across online communities to understand customer behaviour, competitor positioning, emerging trends and market opportunities.
Understand what people believe, recommend and decide
Every day, people discuss products, compare alternatives, explain frustrations and recommend solutions in public online communities. These conversations contain context that surveys, analytics and mention counts often miss.
Community Intelligence turns those public conversations into structured insight for marketing, product development, competitive intelligence, customer research and business strategy.
Community Intelligence versus social listening
Social listening often measures mentions, volume and broad sentiment. Community Intelligence examines the meaning around a conversation: trust, recommendations, behaviour, consensus, recurring pain points, competitor positioning and potential action.
The five Scorecard dimensions
Community Trust
A distinct dimension used to understand how a brand performs in the conversations that shape trust and decisions.
ExploreShare of Consensus
A distinct dimension used to understand how a brand performs in the conversations that shape trust and decisions.
ExploreInsight Responsiveness
A distinct dimension used to understand how a brand performs in the conversations that shape trust and decisions.
ExploreCommunity Authority
A distinct dimension used to understand how a brand performs in the conversations that shape trust and decisions.
ExploreWhat teams use it for
Customer insight
Understand needs, objections and the language customers naturally use.
ExploreCompetitive intelligence
See why communities recommend alternatives and how competitors are positioned.
ExploreProduct decisions
Identify recurring pain points, unmet needs and feature requests.
ExploreMarketing strategy
Build messaging around genuine questions, concerns and recommendations.
ExploreAI search visibility
Understand the public conversations that inform discovery and authority.
ExploreMarket research
Track emerging beliefs, behaviours and market opportunities.
Explore