The Redditrepreneur
The Redditrepreneur builds specialist intelligence brands that understand the communities, industries and economies shaping what comes next.
Our portfolio
Each brand focuses deeply on a specific emerging digital ecosystem.
An intelligence brand from The Redditrepreneur
Understanding the business and culture of Roblox.
The Bloxline is a specialist intelligence brand covering the business and culture of Roblox. It explains the studios, games, creators, technology, careers and communities building the ecosystem, and works with Roblox games and studios to build and cultivate communities around their titles.
Explore The Bloxline
An intelligence brand from The Redditrepreneur
Understanding the new creator economy.
The CHNNL covers creators, social commerce, platforms, agencies, brands and the businesses being built around online influence.
Explore The CHNNLThe portfolio grows with the opportunity
We launch new intelligence brands where emerging digital communities are creating meaningful industries, behaviours and business opportunities.
Our thesis
Online communities increasingly develop their own economies, careers, businesses, technologies and cultures.
The Redditrepreneur identifies these ecosystems early and builds dedicated intelligence brands to understand them.
What is happening.
What people think.
Who is building the market.
Where opportunities are emerging.
Our methodology
Traditional business intelligence often starts with companies and markets. We start with the people creating them.
Community Intelligence studies public conversations, behaviours, beliefs and emerging signals to understand where digital communities are heading and what businesses should pay attention to.
Commercial capability
We work with companies that want to understand, enter or grow within the digital communities covered by our intelligence brands.
Understand a community, market, audience or opportunity.
Turn community intelligence into business decisions.
Build authentic presence and growth within emerging communities.
Work with one of our specialist intelligence brands.
Founder
The Redditrepreneur was founded by Tonte Bo Douglas, whose understanding of digital communities comes from direct experience working at Reddit and building Reddit and community presences for brands including Greggs, Expedia, Vrbo and Hotels.com.
That practical experience now informs how The Redditrepreneur identifies emerging ecosystems and builds intelligence brands around them.
About The RedditrepreneurWe exist to understand it early.