Gaming
Understanding what players, fans and gaming communities really think.
Explore gaming researchThe Redditrepreneur Research
We publish Community Intelligence for the world's most important industries.
Helping businesses understand what online communities really think, what they trust, what they reject and what businesses should do next.
GamingAISportSaaSConsumer BrandsEntertainment
Our coverage
Industries we track
We study how communities shape reputation, trust, buying decisions and culture across the world’s most important industries.
AI
Understanding how people use, trust and talk about artificial intelligence.
Explore AI researchSport
Understanding fan communities, trusted voices and the conversations behind the headlines.
Explore sport researchSaaS
Understanding customer frustrations, product feedback, competitor mentions and signs of churn.
Explore SaaS researchConsumer Brands
Understanding how community conversations influence trust and buying decisions.
Explore consumer brand researchEntertainment
Understanding fandoms, creators, streaming, culture and audience behaviour.
Explore entertainment researchNew from the publication
Latest research
The latest Community Intelligence analysis from The Redditrepreneur.
Fortnite's AI Characters Are Becoming Community Members That Never Log Off
What conversational AI characters could mean for trust, participation and community life inside Fortnite.
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Every Community Has Its Own David Ornstein
What football transfer reporting reveals about how authority and trust move through every community.
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GTA VI Is Becoming the Game That Sells the Entire Gaming Ecosystem
Why one game could drive console sales through the pull of a shared community experience.
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Even Your Xbox Game Disc Now Needs Permission From the Internet
How platform outages are changing what physical ownership means to gaming communities.
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Netflix Has Become Britain's Default TV Channel
How Netflix is becoming a primary doorway through which British audiences discover television.
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Companies Are Building an Invisible AI Workforce
Why businesses must identify, manage and explain the AI agents operating inside their organisations.
Read articleWhat we publish
Research built from real community conversations
Most businesses rely on surveys, reviews and internal dashboards.
The Redditrepreneur studies the conversations people have when brands are not in the room.
We turn those conversations into clear research on trust, reputation, customer needs, market shifts and emerging risks.
Editorial Analysis
Clear explanations of what major news reveals about communities.
Community Research
Research into what people think, feel, trust and reject.
Scorecards and Indexes
Structured comparisons of brands, products and communities.
Frameworks
Original ways to understand community behaviour and business impact.
The methodology
What is Community Intelligence?
Community Intelligence is the process of turning online conversations into useful business insight.
What people really think
Who and what they trust
Why opinions are changing
What customers want next
Where reputation risks are growing
What action the business should take
Community Intelligence in practice
Brands are joining the conversation
Public responses to The Redditrepreneur’s Scorecards and research show how Community Intelligence can create useful conversations between organisations and the communities shaping their reputation.
Honest Burgers Responded to a Community Intelligence Scorecard
After The Redditrepreneur published a Community Intelligence Scorecard analysing the best burger restaurants in Manchester, Honest Burgers joined the LinkedIn discussion and highlighted its focus on homemade ingredients and guest experience.
This was a public, unsolicited response. Honest Burgers is not presented as a client, partner or endorser of The Redditrepreneur.
Work with The Redditrepreneur
Apply Community Intelligence to your business
Our research shows what is happening across industries. Our audits, workshops and software help businesses understand what is happening around their own brand.
Community Intelligence Retainer
From £5,000 per month
What it is: Ongoing executive advisory that turns online community conversations into strategic insight across brand, product, competitors and AI Authority.
Who it is for: Leadership teams that need ongoing Community Intelligence direction.
What you receive: Executive briefings, strategic sessions, monitoring and direct advisory support.
View the serviceCommunity Intelligence Audit
£595
What it is: A strategic analysis led by a human expert, covering the conversations shaping your brand, competitors and market, delivered within seven days.
Who it is for: Businesses that need a focused view of their brand, competitors and market.
What you receive: A human led report with findings, risks, opportunities and recommended actions.
View the serviceCommunity Intelligence Workshop
What it is: Practical team training for building Community Intelligence capability.
Who it is for: Teams building practical Community Intelligence capability.
What you receive: A tailored, hands on session built around the team’s priorities.
View the serviceAI Authority Audit
£1,495
What it is: Discover what AI believes about your brand, why it recommends competitors and which evidence gaps are limiting your authority.
Who it is for: Brands that need to understand the evidence shaping AI recommendations.
What you receive: AI recommendation analysis, evidence gaps, citation opportunities and a clear roadmap.
View the serviceReddit Authenticity and Risk Audit
£995
What it is: Assess whether your Reddit presence builds trust or creates moderation, reputation and authenticity risk.
Who it is for: Brands planning or reviewing their participation on Reddit.
What you receive: A manual assessment of authenticity, community fit, moderation exposure and trust risk.
View the serviceCommunity Intelligence Software
Subscription plans
What it is: Software for analysing conversations, discovering signals and creating clear business insight.
Who it is for: Teams that need repeatable Community Intelligence workflows.
What you receive: Access to Analyse, Discover and the currently available platform capabilities.
Explore the software
Community Intelligence Weekly
Follow the conversations shaping brands, markets and culture
Receive original research, industry developments and practical Community Intelligence insight each week.
About The Redditrepreneur
A Community Intelligence publication and research company
The Redditrepreneur is a Community Intelligence publication and research company founded by Tonte Bo Douglas.
We study what online communities say about brands, industries, products and culture. Our research helps businesses understand trust, reputation, customer behaviour, emerging risks and market opportunities.
We publish editorial analysis, original frameworks, Scorecards, indexes and industry research. Businesses can also apply our methodology through audits, workshops, advisory work and software.
Start with the research
Understand the conversation before it shapes your business
Read the latest Community Intelligence or apply the methodology to your organisation.